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 PRIO Offers CD-ROM to Educate Employers on Computer Vision Syndrome (Beaverton, OREGON) Companies throughout the United States can expect to become better educated on the subject of Computer Vision Syndrome (CVS) and its effect on employees as a result of a new CD-ROM produced by PRIO Corporation. PRIO is making this complete marketing program available at the request of many PRIO optometrists and ophthalmologists who understand the importance of educating employers about proper computer vision care. "In today's work environment, virtually everyone uses a computer and, as a result, CVS has become the occupational hazard of the Information Age," said Jon Torrey, President and CEO of PRIO Corporation. "This presentation helps promote the importance of having employees tested for CVS. It also presents a key marketing opportunity for the computer vision specialist." The CD-ROM, titled Computer Vision Care: Marketing to Employers, enables eye doctors to present to employers the latest studies and information on a problem that affects an estimated 75 percent of computer users. According to the National Institute of Occupational Safety and Health (NIOSH), CVS is the number one office-related complaint—far more prevalent than carpal tunnel syndrome. "We hear from more and more of our PRIO doctors that they want to market their computer vision expertise to employers in their communities," said Torrey. "These doctors understand that 7 of the 10 patients sitting in their exam room would benefit from computer eyewear. This new employer presentation CD-ROM makes it possible for the doctor to take that message to the employer." PRIO is the first company in the industry to develop an educational CD-ROM on CVS for the corporate market. The presentation enables the doctor to explain CVS, including the symptoms, the reasons for its occurrence, office design issues, clinical studies, and recommended steps to prevent CVS in the workplace. The CD-ROM also includes sample employer and employee letters and an employee questionnaire. "Business should be concerned about CVS because employees who suffer from headaches, eyestrain and other symptoms are less productive," said Torrey. "Companies that take steps to improve the work environment not only make working at a computer more comfortable and safe for employees, but also can save themselves time and money." Medtronic Inc., a major medical product manufacturer, is among the companies that have taken the lead in recognizing CVS and combating the problem in its workforce. The Minneapolis-based company recently initiated a corporate-wide computer vision plan administered by the PRIO Corporation. The program, which has been widely praised, makes computer eyeglasses available to all employees who are diagnosed with CVS by a PRIO-Provider Network doctor. PRIO Corporation is an industry leader in furthering awareness of CVS among computer users, corporations, state and federal government officials, educators and parents. The Beaverton, Oregon-based company is presently funding the first clinical study at the University of Alabama Birmingham School of Optometry to investigate the correlation between productivity and computer vision disorders. The CD-ROM is included with the purchase of a PRIO instrument and display package, and will be supplied at no cost to current PRIO doctors. Other doctors may purchase the CD-ROM for $99.95 by calling 1-. For more information on PRIO, visit their website at www.prio.com. PRIO® is a registered trademark of PRIO Corporation. |
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