PRIO PRIO

November 28, 2000
For Immediate Release
For Information Contact
Laura Calverley 201-947-4133


PRIO's Computer Vision Instrument has a New High-Tech Look

(Beaverton, OREGON) The PRIO tester, the only medical instrument designed to accurately diagnose computer vision syndrome, now has a high tech look to go with its breakthrough technology. The new model, called the Iridium, is made of a more durable translucent material and is available in three colors: Winter Frost, Sea Breeze and Champagne.

"Computer Vision Syndrome is a 21st century public health problem that will affect more and more people as computer use grows," said Jon Torrey, President and CEO of PRIO Corporation. "Doctors should recognize that most of their patients now need computer-specific vision care. It also represents an additional practice-building opportunity for eye care professionals."

The technical functions of PRIO's new Iridium are unchanged. By simulating a computer screen in the doctor's office, the PRIO tester allows optometrists to accurately determine a prescription for eyeglasses that will alleviate the symptoms of Computer Vision Syndrome, or CVS. Symptoms include headaches, sore and tired eyes, blurry vision and neck and shoulder pain.

"The use of the PRIO Iridium helps solve a problem that has frustrated many of my patients," said Dr. Gwen Gnadt, an optometrist in Lake Ronkonkoma, New York and PRIO Advisory Board member. "I am able to show them how their eyes respond to a computer screen and what the proper computer eyeglasses can do to eliminate Computer Vision Syndrome. Patients can't expect the same relief if they visit eye doctors who don't use the PRIO tester."

According to the American Optometric Association, 70 to 75 percent of computer workers experience computer-related eyestrain. It is the number one job-related complaint in the United States, according to a Louis Harris poll. Computer eyestrain is caused by the refocusing effort required when viewing the pixels on a computer display. The eye muscles are constantly straining to keep the images sharp, which can lead to CVS.

"Patients relate to the idea of computer vision care, and the PRIO tester itself, as an extension of the computer products they are using every day," said Torrey.

For more information about PRIO Corporation or the PRIO Provider Network of eye doctors, call or visit the company's website at www.prio.com.

PRIO® is a registered trademark of PRIO Corporation.


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